S: (adj) alluring, beguiling, enticing, tempting (highly attractive and able to arouse hope or desire) "an alluring prospect"; "her alluring smile"; "the voice was low and beguiling"; "difficult to say no to an enticing advertisement"; "a tempting invitation"
S: (adj) beguiling (misleading by means of pleasant or alluring methods) "taken in by beguiling tales of overnight fortunes"