Noun

• S: (n) lure, enticement, come-on (qualities that attract by seeming to promise some kind of reward)
• S: (n) bait, come-on, hook, lure, sweetener (anything that serves as an enticement)
• S: (n) bait, decoy, lure (something used to lure fish or other animals into danger so they can be trapped or killed)

Verb

• S: (v) entice, lure, tempt (provoke someone to do something through (often false or exaggerated) promises or persuasion) "He lured me into temptation"