Noun

• S: (n) ad, advertisement, advertizement, advertising, advertizing, advert (a public promotion of some product or service)
• direct hyponym / full hyponym
• direct hypernym / inherited hypernym / sister term
• S: (n) promotion, promo, publicity, promotional material, packaging (a message issued in behalf of some product or cause or idea or person or institution) "the packaging of new ideas"
• S: (n) buildup (highly favorable publicity and praise) "his letter of recommendation gave her a terrific buildup"
• S: (n) public relations, PR (a promotion intended to create goodwill for a person or institution)
• S: (n) endorsement, indorsement, blurb (a promotional statement (as found on the dust jackets of books)) "the author got all his friends to write blurbs for his book"
• S: (n) ballyhoo, hoopla, hype, plug (blatant or sensational promotion)
• S: (n) sales talk, sales pitch, pitch (promotion by means of an argument and demonstration)
• S: (n) ad, advertisement, advertizement, advertising, advertizing, advert (a public promotion of some product or service)
• S: (n) sales promotion (promotion that supplements or coordinates advertising)
• derivationally related form

Verb

• S: (v) attend, hang, advert, pay heed, give ear (give heed (to)) "The children in the audience attended the recital quietly"; "She hung on his every word"; "They attended to everything he said"
• S: (v) allude, touch, advert (make a more or less disguised reference to) "He alluded to the problem but did not mention it"
• S: (v) mention, advert, bring up, cite, name, refer (make reference to) "His name was mentioned in connection with the invention"