S: (v) sow (introduce into an environment) "sow suspicion or beliefs"
S: (v) popularize, popularise, vulgarize, vulgarise, generalize, generalise (cater to popular taste to make popular and present to the general public; bring into general or common use) "They popularized coffee in Washington State"; "Relativity Theory was vulgarized by these authors"
S: (v) carry, run (include as the content; broadcast or publicize) "We ran the ad three times"; "This paper carries a restaurant review"; "All major networks carried the press conference"