S: (v) podcast (distribute (multimedia files) over the internet for playback on a mobile device or a personal computer)
S: (v) sow (introduce into an environment) "sow suspicion or beliefs"
S: (v) popularize, popularise, vulgarize, vulgarise, generalize, generalise (cater to popular taste to make popular and present to the general public; bring into general or common use) "They popularized coffee in Washington State"; "Relativity Theory was vulgarized by these authors"
S: (v) carry, run (include as the content; broadcast or publicize) "We ran the ad three times"; "This paper carries a restaurant review"; "All major networks carried the press conference"
W: (n) circulation [Related to: circulate] (the spread or transmission of something (as news or money) to a wider group or area)
W: (n) circular [Related to: circularise] (an advertisement (usually printed on a page or in a leaflet) intended for wide distribution) "he mailed the circular to all subscribers"
W: (n) dissemination [Related to: disseminate] (the act of dispersing or diffusing something) "the dispersion of the troops"; "the diffusion of knowledge"