S: (v) popularize, popularise, vulgarize, vulgarise, generalize, generalise (cater to popular taste to make popular and present to the general public; bring into general or common use) "They popularized coffee in Washington State"; "Relativity Theory was vulgarized by these authors"
S: (v) generalize, generalise (become systemic and spread throughout the body) "this kind of infection generalizes throughout the immune system"