S: (n) nature (the complex of emotional and intellectual attributes that determine a person's characteristic actions and reactions) "it is his nature to help others"
S: (n) trait (a distinguishing feature of your personal nature)
S: (n) attribute (an abstraction belonging to or characteristic of an entity)
S: (n) good will, goodwill ((accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets))